Amy is an award-winning Senior Strategic Creative Director based out of Nashville. She has been in the hospitality industry since 2011 and recently celebrated her 11th year with PRA. Amy joined the Centralized Creative Team as a founding member in 2020 and has enjoyed traveling across the country and designing for all 30+ PRA offices, coast-to-coast. Whether it’s an intimate VIP incentive trip for 25 or a larger-than-life festival celebration for 5,000, Amy enjoys creating extraordinary experiences that leave her clients with ever-lasting memories.
For Amy, great design begins with the art of noticing. She believes that the most memorable ideas often come from life’s smallest, most authentic moments. By tuning in to how something looks, feels, tastes, or sounds—and then amplifying it—she creates experiences that feel personal, layered, and truly magical. A self-proclaimed pop culture enthusiast, Amy draws endless inspiration from the world around her. From sports and film to beauty launches and kids' toys, she’s constantly absorbing what’s trending and mentally “banking” ideas for the perfect moment. Her design philosophy? Think like a mixtape. Blend patterns, take big color swings, and pair the unexpected. Because for Amy, boldness is where the energy lives—and playing it safe rarely leads to something extraordinary.
In her off time, Amy loves to explore public events around Nashville like festivals, fairs, markets, and sporting events. She also enjoys being an amateur chef and baker, going all out for every holiday, and collecting anything eclectic, whimsical, and funky.