Start Somewhere
Simple shifts, like smarter material choices and better vendor alignment, can reduce waste and complexity.
Small, intentional choices in your events can create outsized results for your audience and the planet. Watch our IMEX 2025 fireside chat to learn how thoughtful planning, measurable goals, and clear storytelling can drive real impact at your events.
At PRA, we believe meaningful impact comes from the decisions made throughout the event journey. In this fireside chat, Melanie Hohman joins Melinda Cragan Lindland and Natalie Williams to explore how small, intentional choices can lead to real, measurable progress.
Drawing from real-world experience across materials, partnerships, and onsite execution, the conversation offers practical insight into creating events that are both responsible and effective. The speakers discuss how aligning strategy, creativity, and communication helps event teams deliver experiences that connect with audiences while supporting sustainability goals.
Learn how thoughtful, achievable actions can move your events forward, one decision at a time.
Featured Speakers:
Melanie Hohman,
Vice President of Production Services,
PRA (Moderator)
Melinda Cragan Lindland,
Managing Director,
North America,
Spring Studios
Natalie Williams,
Director of Business Development,
Georgia,
PRA
What You’ll Learn
Measure Everything
Focus on the key metrics that matter, build straightforward baselines, and track progress that truly informs decisions.
Communicate Authentically
Share your sustainability story with clarity and honesty, avoiding overclaims and aligning words with onsite execution.